Problem

Without clarity and alignment members of an organization live in a wishy-washy world, do not understand their roles, responsibilities, and performance expectations.

There is no sense of ownership and engagement if you are not given a voice.

Leadership often lives in a bubble. Team bonding and morale is low. People complaining at a coffee machine and no one expressing concerns because there is no platform to do it.

Promotions and pay raises are hard. Mostly based on the subjective decision of an individual. This often comes with hurt feelings, dissatisfied employees.

There are many black box services that you cannot customize. Mostly modeled around classic hierarchical organization structure where people in the organization have one direct report. This approach does not fit into the startup culture with dynamic teams organized around projects. Members of the organization might be part of multiple projects. Team members report to multiple managers in the team, whether product or technical manager. Teams are dynamic, changing members regularly.